Law; but give it personality

Bringing warmth, vibrancy, and accessibility into a new brand identity and website, this rebrand and digital overhaul for lawyers with personality was a pure joy to undertake.

A Brand Oracle workshop was paramount, to realign the leadership team and rediscover the heart and soul of this family law practice. With a refined mission, vision, audience, tone, and brand core in place, new language and design allowed clients to better connect whilst capturing the open, supportive nature at the centre of the brand’s story. I curated language that’s genuine, clear, and accessible - deliberately moving away from legal jargon. Every brand message and digital user journey is designed to build trust and put clients at ease, reflecting MRFL’s ethos of competency and authenticity.

Clever use of colour, white space, and imagery brought simplicity and an elegant aesthetic to the website without taking anything away from the professional and life changing services on offer. The logo – subtle, unique, with a pop of colour – embodies the down-to-earth story behind the founder and business.