A bold brand, trailblazing software, and radical solution for a modern property world.

PropertyMate was an epic voyage of digital discovery. A real estate software platform beyond what anyone knew was possible. An algorithm smarter than you and I combined. And a brand sturdy enough to challenge the status quo.

Inspired by ‘the Australian dream,’ the brand identity, imagery, and colour palette leverages the vibrant hues of the sunburnt country – backyard pools, flaming sunsets, sandy beaches, eucalyptus trees. Visually balanced, the brand brings a sense of connection and belonging to the property consumer.

Content and branding was a mammoth undertaking for this Little Red Fox – from creative direction and brand voice to end-to-end website and mobile app content, taglines, audio, PR, billboards…the whole kit & caboodle. PropertyMate is modern, intuitive, and changing the landscape of buying, selling, and renting forever - and the world agrees, with PropertyMate being recognised as one of Australia’s Top 50 Startups for 2025.