Equality applies here

Built by and for people with disability, theField.jobs set out to level the playing field in the employment exchange, changing the game for recruitment around Australia.

Little Red Fox partnered with The Field at a pivotal pre-launch moment, articulating a voice that was bold, crystal clear, and disability driven. Our collective role was to shape language that felt playful, gutsy, and positively challenging whilst meeting WACG AAA accessibility standards. Headlines championed equity and inclusion, body copy spoke simply and directly, and messaging called people in, rather than calling them out. Across EDMs, website content, and language style guides, we leaned into the brand’s manifesto: equality applies here.

Deliverables for The Field:

  • Language Style Guide

  • EDMs

  • Website Content

  • Member Campaigns

Previous
Previous

Paxoma

Next
Next

Rimba Retreat - Brand Voice