Silence stops his story
Silence Stops His Story is an unapologetically bold brand campaign we curated for our client to address men’s suicide. For this vital project, our goal was urgent; we set out to break the silence - loudly.
Every brand decision was anchored by authenticity and research, shaped by deep discovery and support of a Reference Group of people with lived and living experience of suicide. Collaboration made the work real, raw, and ultimately, responsible - ensuring truth and context showed up in every creative detail.
The campaign name, His Story, and its fierce yellow highlight, act as a visual lifeline - a signal of hope, action, and the will to speak out. The dynamic transformation of "his story" into "history" is more than a clever graphic; it’s a profound metaphor for how a man’s life and voice can be erased when silence prevails.
Deliverables for His Story:
Brand Concept & Name Ideation
Visual Concept & Art Direction
Reference Group Facilitation
Taglines & Key Messaging
Video Storyboard, Direction, Art Production
Website
TV Adverts
Radio Adverts
Poster Campaign
Social Media Campaign
Unfiltered for impact
When it came to language, we left nothing unsaid. Words and taglines were shaped in tandem with our lived experience group - deliberately using the terms ‘men’, ‘suicide’, and ‘dying’ to make the reality impossible to ignore. Our research uncovered the landscape was crowded with soft-touch campaigns and fading impact; we knew real change demanded honesty and directness. We set out to cut through the noise, so every message could genuinely drive action.
Visuals with urgency
Video, images, and visuals were storyboarded to be deeply emotive, using extreme close-ups of men's eyes to draw viewers in, creating a visceral connection. Paired with a bold black-and-yellow palette (designed for accessibility and impact), and anchored by a vibrant swoosh, design feels design feels urgent, disruptive, and unmissable - deliberately cutting through the noise to make every message impossible to ignore.