An engineer rebrand with
green global purpose

FG Advisory is Australia’s leading specialist in sustainable engineering with a vision as ambitious as it is commendable; to create a high performing and sustainable energy future in the built environment. Tasked with modernising FG Advisory’s brand and rewriting their entire website, I developed fresh key messaging - bring warmth to their tone of voice. From here, a complete redesign and redevelopment was undertaken for their their content heavy platform.

First step was facilitating extensive discovery workshops, given the industry specific language and volume of services and projects we intended to cover. And whilst a Mechanical Engineer I am certainly not, my thirst for knowledge and love of words meant I was able to untangle ideas from FG Advisory’s astute leaders to produce succinct copy that spoke volumes.